“In the words of Paul Graham, “every city whispers something.” So when you choose to live in a city, you’re also choosing what kind of whispers you want to hear. Even if they’re subliminal, the whispers of cities are so influential that innovation has historically been clustered in small pockets. The cities we inhabit strongly influence our odds of success. As Paul Graham wrote: “How much does it matter what message a city sends? Empirically, the answer seems to be: a lot… Most people who did great things were clumped together in a few places where that sort of thing was done at the time.”
Now, the same thing is happening on social networks: each one whispers something. Twitter tells you to be witty, Reddit tells you to be clever, Facebook tells you to share your everyday life, Instagram tells you to be glamorous, and TikTok tells you to be entertaining.
Social networks are cities for the digital world.”-David Perell, “What Networks Whisper.” davidperell.com. February 2021