“Sign up for Gobo, link it to your other social media profiles, and you can take control of your feed. Want to read news you aren’t otherwise seeing? Use our “Echo Chamber” filter to see what we call “wider” news. Want a better balance of men and women in your feed? Use our “gender” filter to rebalance it. Want to take a lunch break and just see popular funny videos you friends are sharing? Use our “virality” filter to pick only the most shared content. With Gogo you’re in charge of the algorithmic filters that control what you see on social media. We’ve built a bunch of filters like these already, are building more, and have made it possible for other developers to add filters too. Sign up, try it out, and see if it changes how you think about how social media should work.”

—Gobo