No Comment: Cow Dung Capitalism

“Unadulterated cow urine and dung have always been procured from cow-shelters by the traditional for use at home and in temple pujas. What’s recent is the array of therapeutic and beauty products flooding the market that use these as ingredients. There are face packs, bath scrubbers, mosquito coils and incense sticks that contain cow dung. There are creams, cough syrups, body oils, health tonics, weight-loss tonics, and floor disinfectants that contain distilled cow urine. You name it, they have it. And the names of gau mutra or gau arka (cow urine) or cow dung are not hidden away in long lists of fine print on the packages. It is star-lighted right up front as the chief ingredient in bold letters. You can go to a neighbourhood shop and buy it, or drop by a fancy mall and have it bar-code billed before it’s popped into your shopping bag. And, if you so wish, you can even go online and click—or finger tap—yourself a delivery…

….When Laxmi Rao, a 63-year-old corporate trainer in Delhi, first raised a glass filled one- fourth with a mixture of one drop of gau ark (distilled cow urine) and water to her lips, she didn’t feel the slightest twinge of nausea. She has an interest in alternate forms of therapy and had been suffering from knee pain and acidity for several years. A recommendation from a friend and some quick online research on the medicinal attributes of cow urine led her to give the mixture a shot. “I wasn’t queasy at all,” she says. “I was more like, ‘What the hell, let me give this a try’.” She knocked back the concoction in almost one whole gulp.”

-Lhendup G Bhutia, “Cow Dung Capitalism.” Open. September 16, 2016

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