“Bentoism was introduced in a book called This Could Be Our Future: A Manifesto for a More Generous World by Yancey Strickler that theorizes that the world operates according to a limited understanding of self-interest. We see Now Me as the only rational perspective. The other spaces are seen as emotional or nebulous when they’re seen at all.

Bentoism extends how we define self-interest. Its structure expands beyond the here and now. This is useful as a personal tool (the focus of this website) or as a way to identify new values and forms of growth (the long-term goal of Bentoism). A company like Patagonia, for example, is focused equally on the growth of a Future Us value like sustainability as they are the Now Me goal of profitability.

At the heart of Bentoism is a belief in a wider spectrum of value. Bentoism justifies new concepts and approaches to identifying, growing, and protecting value in new forms.”