“I can’t overstate the benefits of knowing the demand curve.
In my friend’s case, the auction let them sell far above their initial price and revealed that the market was deep enough to justify a larger production run.
In the context of an ongoing concern with multiple production runs, having email addresses associated with price-levels allows for very effective targeted email marketing: ‘Hey, we just did a larger run with lower unit-costs, so now we can afford to sell you a board for $X — you still in?’
Given these benefits, why aren’t such auctions more common in artisan manufacturing niches?”—Kevin Lynagh, “Pricing Niche Products.” kevinlynagh.com. August 22, 2019.
First I’d ever heard of a a Vickrey auction. Interesting throughout with links at the bottom if you want to go deeper down this particular rabbit hole.