Emotional Regimes

“In September 2017, a screenshot of a simple conversation went viral on the Russian-speaking segment of the internet. It showed the same phrase addressed to two conversational agents: the English-speaking Google Assistant, and the Russian-speaking Alisa, developed by the popular Russian search engine Yandex. The phrase was straightforward: ‘I feel sad.’ The responses to it, however, couldn’t be more different. ‘I wish I had arms so I could give you a hug,’ said Google. ‘No one said life was about having fun,’ replied Alisa…

…’There is no such thing as a neutral accent or a neutral language. What we call neutral is, in fact, dominant’…

…In this way, neither Siri or Alexa, nor Google Assistant or Russian Alisa, are detached higher minds, untainted by human pettiness. Instead, they’re somewhat grotesque but still recognisable embodiments of certain emotional regimes – rules that regulate the ways in which we conceive of and express our feelings.”

—Polina Aronson, “The Quantified Heart.” Aeon. July 12, 2018.