Why Everyone Seems So Normal Now (And Why That’s a Problem)

Note: Written in response to Adam Mastroianni, “The Decline of Deviance.” experimental-history.com. October 28, 2025.

There’s a strange thing happening: people are getting more similar.

Teenagers drink less, fight less, have less sex. Crime rates have dropped by half in thirty years. People move less often. Movies are all sequels. Buildings all look the same. Even rebellion has a template now.

A psychologist named Adam Mastroianni calls this “the decline of deviance.” His argument is simple: we’re safer and richer than ever before, so we have more to lose. When you might live to 95 instead of 65, when you have a good job and a nice apartment, why risk it? Better to play it safe.

But there’s another explanation. Maybe weirdness didn’t disappear. Maybe it just went underground.

The Two Kinds of Control

Think about how society used to handle people who didn’t fit in. If you broke the rules, you got punished—arrested, fired, kicked out. The control was obvious and external.

Now it works differently. If you’re too energetic as a kid, you don’t get punished. You get diagnosed. You get medication. The problem gets managed, not punished.

Instead of “you’re breaking the rules,” you hear “you might have a condition.” Instead of consequences, you get treatment. The control moved from outside (police, punishment) to inside (therapy, medication, self-management).

This is harder to resist because it sounds like help.

The Frictionless Slope

Modern life is designed to be smooth. Apps remove friction. Algorithms show you what you already like. HR departments solve problems before they become conflicts. Everything is optimized.

This sounds good. Who wants friction?

But here’s the problem: if everything is frictionless, you slide toward average. The path of least resistance leads straight to normal. To stay different, you need something to grab onto. You need an anchor.

The Brand of Sacrifice

Some fitness influencers are getting tattoos from a manga called Berserk. It’s called the Brand of Sacrifice. In the story, it marks you as someone who struggles against overwhelming odds.

Why would someone permanently mark their body with this symbol?

It’s a commitment device. Once you have that tattoo, quitting your training regimen means betraying your own identity. The tattoo makes giving up psychologically expensive. It creates friction where the environment removed it.

This is different from just liking Berserk. Wearing a t-shirt is aesthetic. Getting a permanent tattoo is structural. One is consumption. The other is a binding commitment.

What Changed

In the past, if you wanted to be different, there were paths:

  • Join a monastery
  • Become an artist
  • Go into academia
  • Join the military

These were recognized ways to commit to non-standard lives. They had structures, institutions, and social recognition. They were visible.

Now those paths are either gone or captured. Monasteries are rare. Artist careers are precarious. Academia is adjunct labor. And the weird professor who used to be tolerated? Now they’re HR problems.

So if you want to maintain a different trajectory, you have to build your own infrastructure—in ways institutions can’t see or measure.

The Dark Forest

Mastroianni’s data comes from visible sources: crime statistics, box office numbers, survey responses. But what if deviance just became invisible?

Consider:

  • Discord servers with thousands of members discussing ideas that don’t fit any mainstream category
  • People maintaining their own encrypted servers instead of using Google
  • Communities organized around specific practices invisible to algorithmic measurement
  • Subcultures with their own norms, practices, and commitment devices

These don’t show up in Mastroianni’s data. They’re designed not to. When being visible means being measured, optimized, and normalized, invisibility becomes survival.

The question isn’t “are people less weird?” It’s “where did the weirdness go?”

Two Worlds

We’re splitting into two populations:

The Visible: People whose lives are legible to institutions. They have LinkedIn profiles, measurable metrics, recognizable career paths. They move along approved channels. The environment is optimized for them, and they’re optimized by the environment.

The Invisible: People who maintain their own infrastructure. They use privacy tools, build their own systems, participate in communities institutions don’t recognize. They create their own friction because the default is too smooth.

The middle ground—the eccentric uncle, the weird local artist, the odd professor—is disappearing. You’re either normal enough to be comfortable, or different enough to need camouflage.

What To Do About It

If you want to maintain a distinct trajectory, you need commitment devices—things that make it costly to drift back to normal.

Physical commitments:

  • Tattoos (like the Brand of Sacrifice)
  • Infrastructure you maintain yourself (encrypted servers, self-hosted tools)
  • Skills that require daily practice
  • Geographic choices that create distance from default options

Cognitive commitments:

  • Keep your own records instead of trusting memory or AI
  • Verify important claims rather than accepting confident statements
  • Maintain practices that create friction (journaling, analog tools, slow processes)
  • Build redundancy (multiple sources, cross-checking, external validation)

Social commitments:

  • Find people who hold you accountable to your stated values
  • Make public commitments that would be embarrassing to abandon
  • Participate in communities with their own norms and standards
  • Create regular practices with others (weekly meetings, shared projects)

The key is making abandonment more expensive than maintenance. The environment pulls toward average. Your commitments need to pull harder.

The Real Problem

The decline of deviance isn’t about teen pregnancy or crime rates. Those going down is good.

The problem is losing the ability to maintain any position that differs from the optimized default. When algorithms determine what you see, when therapeutic frameworks pathologize discomfort, when institutional measurement captures all visible activity, staying different requires active resistance.

Most people won’t bother. The cost is too high. The path is too unclear. The pressure to conform is constant and invisible.

But some variance needs to be preserved. Not because being weird is inherently good, but because when the environment changes—and it will—non-standard strategies need to still exist.

A Final Thought

You probably won’t build your own encrypted server. You probably won’t get a commitment tattoo. You probably won’t structure your life around resistance to optimization pressure.

That’s fine. Most people don’t need to.

But notice what’s happening. Notice when friction gets removed and you start sliding. Notice when your doubts get reframed as conditions needing management. Notice when your goals become more measurable and less meaningful.

And if you decide you want to stay strange, you’ll need to build your own anchors. The environment won’t provide them anymore.

The garden is gone. The default path is smooth and well-lit and leads exactly where everyone else is going.

If you want to go somewhere else, you’ll need to make your own path. And you’ll need something to keep you on it when the pull toward normal gets strong.

That’s what commitment devices are for. That’s what the weird tattoos mean. That’s what the encrypted servers do.

They’re anchors in a frictionless world.

And you might need one.

Lowering Our Boggle Threshold

“Paranthropologist Dr Jack Hunter, editor of the newly released anthology Deep Weird: The Varieties of High Strangeness Experience, notes that psychical researcher Rene Haynes coined the concept of the ‘Boggle threshold’ to describe this phenomenon – “the point at which a researcher says ‘no I’m not taking that, I’m not accepting that any further, it’s too weird’.”

Hunter believes that we need to lower our ‘Boggle thresholds’ a little bit, and start paying paying attention to the more bizarre paranormal experiences – because “when we do that, we can start to look for parallels or patterns across experiences, and we see that there are striking similarities even between some of the most outrageous ‘high strangeness experiences’ and some of the most widely accepted transpersonal religious experiences.”

-Greg, “Deep Weird: The varieties of high strangeness experience.” DailyGrail.com. February 23, 2023.

Always Judge a Book By Its Cover

“Some books win awards, some win our heart, and others… only serve to confuse.”

https://alwaysjudgeabookbyitscover.com/

Eating People is Wrong’s commentary made me LOL. But, it was the Chuck Tingle book that convinced me to post this website. I don’t know why I even know who Chuck Tingle is, probably has something to do with the “weird fiction” phase I went through mid-2019, but I’d like to do my part to increase his readership.

How to Destroy the Earth

“This is not a guide for wusses whose aim is merely to wipe out humanity. I can in no way guarantee the complete extinction of the human race via any of these methods, real or imaginary. Humanity is wily and resourceful, and many of the methods outlined below will take many years to even become available, let alone implement, by which time mankind may well have spread to other planets; indeed, other star systems. If total human genocide is your ultimate goal, you are reading the wrong document. There are far more efficient ways of doing this, many which are available and feasible RIGHT NOW. Nor is this a guide for those wanting to annihilate everything from single-celled life upwards, render Earth uninhabitable or simply conquer it. These are trivial goals in comparison.

This is a guide for those who do not want the Earth to be there anymore.”

qntm, “How to destroy the Earth.” qntm.org. April 4, 2003.

For the record, I’m favoring: “A variation on [the cooked in a solar oven method involving] turning the Sun into a gigantic hydrogen gas laser.” Of course, swallowed up by the Sun as it becomes a red giant seems to be a certainty, if you are prepared to wait 5 billion years. I think I’m going to wait, everyone.

Grovertruk

All you really need to know is that someone decided to document a van life buildout that features a firepit. The fact that this was inspired by Groverhaus, which was a dangerous and crazy decision a guy named Grover and his wife decided to build an add-on to his home without professional help, is interesting backstory.

If you like this kind of thing, then try subscribing to Garbage Day. It’s the cream of notable weird on the Internet without actually having to use sites like Something Awful. Win/win.

Bonus: Check out “the the Fieri Frames blog, which takes screenshots from Diners, Drive-Ins, And Dives and puts weird and unsettling captions on them,” as another example of what Garbage Day gives you, this time from Tumblr.

Imagining Chapel Perilous

“Once you are in the Chapel [Perilous], Wilson insisted, there are only two ways out: as an agnostic, or a stone-cold paranoid. “There is no third way.”…

…Like so many drugs, the Imagination is both poison and cure, and we are not getting rid of that paradox any more than we are getting rid of pop paranoia or conspiracy politics or apocalyptic psyops. Living with Imagination does not involve the transcendence of pathology, but something more daemonic, more ironic, and also probably more tragic. The Imagination provides forms of sense-making that do not deny the chaotic disorders of our inner wilderness, and it nourishes us to the degree that we approach it as an ally to barter with rather than an overlord to slavishly believe or a “cognitive bias” to avoid.

—Erik Davis, “Wilderness of Mirrors.” Burning Shore. No. 8., August 25, 2020.