"In 2011, Stanford researchers Paul Thibodeau and Lera Boroditsky published research that showed how the way we talk about crime changes our ideas about what to do about it. They asked two groups of students to read reports about crime in their area - one using a metaphor of crime as a ‘beast’ that was … Continue reading Metaphor as Mental Model
Tag: thought
Standardized Thought
"From this [advertising] expert he learned that the key tool of the ad trade was to “standard[ize] thought by supplying the spectator with a ready-made visual image before he has time to conjure up an interpretation of his own.3 In that instant before the process of making sense was completed, a presupplied image and, subsequently, … Continue reading Standardized Thought
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