“In 2011, Stanford researchers Paul Thibodeau and Lera Boroditsky published research that showed how the way we talk about crime changes our ideas about what to do about it. They asked two groups of students to read reports about crime in their area – one using a metaphor of crime as a ‘beast’ that was rampaging through the neighbourhood, and one describing crime as a ‘virus’ that had to be stopped. Their research showed that students shown the ‘virus’ metaphor were more likely to favour policy that looked at the root causes of crime, such as social deprivation, whilst students who read the ‘beast’ metaphor story favoured enforcement policies.”-Matt Locke, “Data isn’t oil, so what is it?” howtomeasureghosts.substack.com. May 15, 2021
Be careful with choosing analogies and metaphors. It guides thought.