Standardized Thought

“From this [advertising] expert he learned that the key tool of the ad trade was to “standard[ize] thought by supplying the spectator with a ready-made visual image before he has time to conjure up an interpretation of his own.3 In that instant before the process of making sense was completed, a presupplied image and, subsequently, a thought (not quite your own) could take hold. Thought was being standardized.”

—Rebecca Lemov, “Into the Whirlpool.” The Hedgehog Review. Summer 2020.

A discussion of legibility and mass manipulation from print media through YouTube and Facebook algorithms. Nothing new here for people familiar with James C. Scott’s Seeing Like a State or Edward S. Herman’s Manufacturing Consent. However, I did like this idea of standardizing thought, which is clearly what the 24 hour news networks, YouTube, Twitter, etc. are doing.