Russell Conjugation

“Sentence 1: I am firm.

Sentence 2: You are obstinate.

Sentence 3: He/She/It is pigheaded.

-Bertrand Russell, quoted in David Perell, “News in the Age of Abundance.” February 4, 2020.

“Most people will have a positive emotion to the first sentence, a mild reaction to the second, and a negative reaction to the third. Likewise, writers can vary the meaning of their words by changing the length or structure of their sentences. Once their words are set in print, they can enhance their messaging with images that manipulate the reader’s emotions.”


Many if not most people form their opinions based solely on whatever [Emotive] Conjugation is presented to them and not on the underlying facts.

Most words and phrases are actually defined not by a single dictionary description, but rather two distinct attributes:

 1. The factual content of the word or phrase.

2. The emotional content of the construction.

-Eric Weinstein, ibid.

Bertrand Russell’s Ten Guidelines for Democracy

1. Do not feel absolutely certain of anything.

2. Do not think it worthwhile to produce belief by concealing evidence, for the evidence is sure to come to light.

3. Never try to discourage thinking, for you are sure to succeed.

4. When you meet with opposition, even if it should be from your husband or your children, endeavor to overcome it by argument and not by authority, for a victory dependent upon authority is unreal and illusory.

5. Have no respect for the authority of others, for there are always contrary authorities to be found.

6. Do not use power to suppress opinions you think pernicious, for if you do the opinions will suppress you.

7. Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.

8. Find more pleasure in intelligent dissent than in passive agreement, for, if you value intelligence as you should, the former implies a deeper agreement than the latter.

9. Be scrupulously truthful, even when truth is inconvenient, for it is more inconvenient when you try to conceal it.

10. Do not feel envious of the happiness of those who live in a fool’s paradise, for only a fool will think that it is happiness.