“‘You don’t believe it because it sounds like a speaker, but no one else can hear it…it’s supporting you and you’re in the middle of everything. It’s happening around you.’

By changing a setting, the sound can follow a listener around when they move their head. It’s also possible to move out of the beam’s path and hear nothing at all, which creates a surreal experience.

‘You don’t need to tell the device where you are. It’s not streaming to one exact place,’ Wallwater said.

‘It follows you wherever you go. So it’s personally for you — follows you, plays what you want inside your head.'”

-Louise Dixon, “New device puts music in your head — no headphones required.” AP. November 12, 2020

What could possibly go wrong? Here’s the clue, “…it’s personally for you — follows you, plays what [someone else wants] inside your head.” Want to guess the power of this kind of suggestibility on crowds, targeted advertising, etc.? Coming soon, a device that blocks this device, available for a moderate fee.