A definition and a theory of bullshit, which Frankfurt broadened into a book length treatment, is a very helpful place to go to make sense of our modern social environment.
“Bullshit is speech intended to persuade without regard for truth. The liar cares about the truth and attempts to hide it; the bullshitter doesn’t care if what they say is true or false, but rather only cares whether or not their listener is persuaded.”
What is advertising, if not bullshit? Truth is irrelevant. The only thing that is relevant is whether an ad gets the audience to buy the product. “Good” advertising is about creating stories, packaging them into a “brand”, and getting people to identify with that brand.
Advertising is at the center of most of the technology platforms of the feudal internet. Increase your followers, your likes, your comments, and you too could make a living creating “content” that attracts followers, likes and comments. The feudal internet uses your “content” to sell products and to the small degree you aid this endeavor, you can get a kickback on the profits. The variations are infinite: Instagram accounts with product placements, blogs with sponsors, and so forth and so on. But, in the end, it is all the same.
Advertising is an insidious influence. Not only is it bullshit. It pulls people into thinking and living lives that are bullshit. Even reactions to the consumerist vision of our society are steeped in bullshit.
Consider “New Age” religious and spiritual beliefs. They are new beliefs that are sold like a product. I recently came across the website, Ascension Glossary, which has a Where Can I Start? page, that advocates educating yourself about Mind Control:
“Mind Control is used to form socially acceptable belief systems and shape value systems to which are used to control the masses to enslave themselves on planet earth. God, Religious Violence, gender issues, financial and debt enslavement, Consumptive Modeling, Misogyny and sexuality are the most mind controlled and manipulated belief systems promoted by the NAA and their human Power Elite to continue their enslavement and vampirism of humanity and planetary resources.”
They are talking about bullshit. So, they’ve at least identified the problem.
But, it’s not just the dominate narrative that is riddled with mind control and false beliefs. We must also “Discern False New Age Channeling or Modalities or Presumed Authority that want to take your Power or Manipulate through Lower Emotional States. Avoid New Age Material Hijacked with Vampirism or Cult mentality.”
In other words, don’t replace mainstream bullshit with other bullshit. Pretty sound advice. Of course, the problem here is that it is hard not to review the material of Ascension Glossary and not come to the conclusion that the ideas and techniques recommended are also a form of bullshit. Truth, lies and cockamamy ideas about extra-terrestrial global minds and guardians are not an obvious improvement over the mainstream narrative.
May I suggest, if you feel the need to believe in New Age bullshit, that you randomly generate some beliefs using a computer algorithm using New Age tropes and choose a few ideas that appeal to you.
New Age Bullshit Generator
- The goal of ultra-sentient particles is to plant the seeds of purpose rather than discontinuity.
- This life is nothing short of an unfolding paradigm shift of high-frequency fulfillment. By awakening, we heal.
- The biosphere is approaching a tipping point.
- Who are we? Where on the great story will we be re-energized? We are at a crossroads of potentiality and bondage. Humankind has nothing to lose.
- We must develop ourselves and heal others. We must learn how to lead infinite lives in the face of selfishness. It is in invocation that we are re-energized.
- Curiosity requires exploration. Consciousness consists of sonar energy of quantum energy. “Quantum” means a refining of the karmic. We exist as electromagnetic resonance.
- You and I are travellers of the dreamscape.
- Have you found your journey? If you have never experienced this paradigm shift inherent in nature, it can be difficult to exist. Indigo Child, look within and strengthen yourself.
- Throughout history, humans have been interacting with the quantum matrix via electromagnetic resonance. Reality has always been beaming with adventurers whose auras are opened by intuition. Our conversations with other lifeforms have led to an evolving of ultra-cosmic consciousness.