“Fifty years ago, society was organized according to the industrial model. People were passive recipients of information. It was a top-down system with limited choices or diversity. You could buy two or three different types of cars and get your information from two or three different television channels and newspapers. This system produced a relatively uniform “mass audience” that was suitable for the needs of industrial society.
What we have seen since is a complete breakdown of that system. The loss of control over information has resulted in the breakdown of the mass audience and many of the old ideologies. In its place has emerged a more ideologically diverse and fractious public. The public, which is not necessarily synonymous with ‘the people’ or ‘the masses,’ can come from any corner of the political environment today. It is not a fixed body of individuals and lacks an organization, leaders, shared programs, policies, or a coherent ideology. The public is characterized by negation: It is united in being ferociously against the established order.”
—Martin Gurri in interview with Murtaza Hessian, “Trump and Brexit Proved This Book Prophetic — What Calamity Will Befall Us Next?” The Intercept. March 3, 2019.