“Originally called Journey Around My Skull [and now called 50 Watts], the site started as an old-fashioned book blog, what Schofield calls an ‘I like this book and you should read it’ blog. From the beginning he included the book covers, so it had a visual component. ‘Sometime in 2008 I trash-picked Biology Today, an early-1970s textbook with fantastically strange illustrations,’ he says. ‘I featured the book and got a lot of positive feedback. Soon I started to collect illustrated books and to contact artists about showcasing their work, and the blog morphed into its graphic-intensive state.'”
—Steven Heller, “Design Blogs: The New Museums.” The Atlantic. May 19, 2011.