Deflationary Individualism

“My considerations of inflation have been limited to discussions on index components, labor/wage dynamics, and menu pricing. I liked the exercise of placing preferences surrounding good, services, and activities on the inflation/deflation spectrum.

What are other examples of inflationary/deflationary preferences? And what happens if you place inflation/deflation towards the center of your personal aesthetics? And if you do, which way on the spectrum should you optimize towards?”

-Thomas Frank, “Creating Your Own Deflation.” FranklyThinking.net. July 15, 2021.

Open question: What things are we wasting time, money or energy on that would be better to either do less of or not at all?

This is an aesthetic I have developed over the years. It first started with books, when I realized that I could go to a second-hand book shop and the library to get certain items, where you only have to buy retail when it is something other people in your community truly do not want. Over the years, it turned into a trend, where I look for ways to not buy anything retail. I buy and use computers and cell phones that are decades old and bought second-hand for <20% of their price new. I buy last year’s model of running shoes and buy many clothes second-hand..

But, the true deflation is to go without. How many things are you buying that you don’t really need at all? What things are you paying attention to that you shouldn’t pay any attention to? Questions in this space are among the most useful in life.

What is Amazon?

“So, what is Amazon? It started as an unbound Walmart, an algorithm for running an unbound search for global optima in the world of physical products. It became a platform for adapting that algorithm to any opportunity for customer-centric value creation that it encountered. If it devises a way to keep its incentive structures intact as it exposes itself through its ever-expanding external interfaces, it – or its various split-off subsidiaries – will dominate the economy for a generation. And if not, it’ll be just another company that seemed unstoppable until it wasn’t.”

-Zack Kantor, “What is Amazon?zackkantor.com. March 13, 2019.