"For brands, following someone’s precise movements is key to understanding the “customer journey” — every step of the process from seeing an ad to buying a product. It’s the Holy Grail of advertising, one marketer said, the complete picture that connects all of our interests and online activity with our real-world actions.Once they have the … Continue reading The Watchers Are Watching
Tag: privacy
Behind the One-Way Mirror: A Deep Dive Into the Technology of Corporate Surveillance
"...This paper will focus on corporate “third-party” tracking: the collection of personal information by companies that users don’t intend to interact with. It will shed light on the technical methods and business practices behind third-party tracking...The first step is to break the one-way mirror. We need to shed light on the tangled network of trackers … Continue reading Behind the One-Way Mirror: A Deep Dive Into the Technology of Corporate Surveillance
