"For brands, following someone’s precise movements is key to understanding the “customer journey” — every step of the process from seeing an ad to buying a product. It’s the Holy Grail of advertising, one marketer said, the complete picture that connects all of our interests and online activity with our real-world actions.Once they have the … Continue reading The Watchers Are Watching
Tag: location data
Google’s Sidewalk Labs Plans to Package and Sell Location Data on Millions of Cellphones
"We audit their practices to ensure they are complying with industry codes of conduct,” said Bowden. “No Google data is used. This extensive audit process includes regular reporting, interviews, and evaluation to ensure vendors meet specified requirements around consent, opt-out, and privacy protections." —Ava Kofman, "Google’s Sidewalk Labs Plans to Package and Sell Location Data … Continue reading Google’s Sidewalk Labs Plans to Package and Sell Location Data on Millions of Cellphones
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