Google’s Sidewalk Labs Plans to Package and Sell Location Data on Millions of Cellphones

“We audit their practices to ensure they are complying with industry codes of conduct,” said Bowden. “No Google data is used. This extensive audit process includes regular reporting, interviews, and evaluation to ensure vendors meet specified requirements around consent, opt-out, and privacy protections.”

—Ava Kofman, “Google’s Sidewalk Labs Plans to Package and Sell Location Data on Millions of Cellphones.” The Intercept. January 28, 2019.

As these ideas go, this is a good use of the kind of data phones are collecting. For urban planning, it’s great to be able to look at real time road, sidewalk, public transit, building, park and other infrastructure usage.

But, it always starts with good ideas and then, the incentives encourage implementations and extensions that are a net negative, such as using real time location data and artificial intelligence to look for anomalous movement patterns for policing. That’s only the tip of the iceberg of ways this information, packaged in aggregate, could go horribly wrong.

Also, no Google data is being used? Even if true, the key word missing is “…yet.” They are seeing how it is received first, putting it on telephone service providers, before they add in Google data. A Google service of this type will eventually use Google data.