Why Everyone Seems So Normal Now (And Why That’s a Problem)

Note: Written in response to Adam Mastroianni, “The Decline of Deviance.” experimental-history.com. October 28, 2025.

There’s a strange thing happening: people are getting more similar.

Teenagers drink less, fight less, have less sex. Crime rates have dropped by half in thirty years. People move less often. Movies are all sequels. Buildings all look the same. Even rebellion has a template now.

A psychologist named Adam Mastroianni calls this “the decline of deviance.” His argument is simple: we’re safer and richer than ever before, so we have more to lose. When you might live to 95 instead of 65, when you have a good job and a nice apartment, why risk it? Better to play it safe.

But there’s another explanation. Maybe weirdness didn’t disappear. Maybe it just went underground.

The Two Kinds of Control

Think about how society used to handle people who didn’t fit in. If you broke the rules, you got punished—arrested, fired, kicked out. The control was obvious and external.

Now it works differently. If you’re too energetic as a kid, you don’t get punished. You get diagnosed. You get medication. The problem gets managed, not punished.

Instead of “you’re breaking the rules,” you hear “you might have a condition.” Instead of consequences, you get treatment. The control moved from outside (police, punishment) to inside (therapy, medication, self-management).

This is harder to resist because it sounds like help.

The Frictionless Slope

Modern life is designed to be smooth. Apps remove friction. Algorithms show you what you already like. HR departments solve problems before they become conflicts. Everything is optimized.

This sounds good. Who wants friction?

But here’s the problem: if everything is frictionless, you slide toward average. The path of least resistance leads straight to normal. To stay different, you need something to grab onto. You need an anchor.

The Brand of Sacrifice

Some fitness influencers are getting tattoos from a manga called Berserk. It’s called the Brand of Sacrifice. In the story, it marks you as someone who struggles against overwhelming odds.

Why would someone permanently mark their body with this symbol?

It’s a commitment device. Once you have that tattoo, quitting your training regimen means betraying your own identity. The tattoo makes giving up psychologically expensive. It creates friction where the environment removed it.

This is different from just liking Berserk. Wearing a t-shirt is aesthetic. Getting a permanent tattoo is structural. One is consumption. The other is a binding commitment.

What Changed

In the past, if you wanted to be different, there were paths:

  • Join a monastery
  • Become an artist
  • Go into academia
  • Join the military

These were recognized ways to commit to non-standard lives. They had structures, institutions, and social recognition. They were visible.

Now those paths are either gone or captured. Monasteries are rare. Artist careers are precarious. Academia is adjunct labor. And the weird professor who used to be tolerated? Now they’re HR problems.

So if you want to maintain a different trajectory, you have to build your own infrastructure—in ways institutions can’t see or measure.

The Dark Forest

Mastroianni’s data comes from visible sources: crime statistics, box office numbers, survey responses. But what if deviance just became invisible?

Consider:

  • Discord servers with thousands of members discussing ideas that don’t fit any mainstream category
  • People maintaining their own encrypted servers instead of using Google
  • Communities organized around specific practices invisible to algorithmic measurement
  • Subcultures with their own norms, practices, and commitment devices

These don’t show up in Mastroianni’s data. They’re designed not to. When being visible means being measured, optimized, and normalized, invisibility becomes survival.

The question isn’t “are people less weird?” It’s “where did the weirdness go?”

Two Worlds

We’re splitting into two populations:

The Visible: People whose lives are legible to institutions. They have LinkedIn profiles, measurable metrics, recognizable career paths. They move along approved channels. The environment is optimized for them, and they’re optimized by the environment.

The Invisible: People who maintain their own infrastructure. They use privacy tools, build their own systems, participate in communities institutions don’t recognize. They create their own friction because the default is too smooth.

The middle ground—the eccentric uncle, the weird local artist, the odd professor—is disappearing. You’re either normal enough to be comfortable, or different enough to need camouflage.

What To Do About It

If you want to maintain a distinct trajectory, you need commitment devices—things that make it costly to drift back to normal.

Physical commitments:

  • Tattoos (like the Brand of Sacrifice)
  • Infrastructure you maintain yourself (encrypted servers, self-hosted tools)
  • Skills that require daily practice
  • Geographic choices that create distance from default options

Cognitive commitments:

  • Keep your own records instead of trusting memory or AI
  • Verify important claims rather than accepting confident statements
  • Maintain practices that create friction (journaling, analog tools, slow processes)
  • Build redundancy (multiple sources, cross-checking, external validation)

Social commitments:

  • Find people who hold you accountable to your stated values
  • Make public commitments that would be embarrassing to abandon
  • Participate in communities with their own norms and standards
  • Create regular practices with others (weekly meetings, shared projects)

The key is making abandonment more expensive than maintenance. The environment pulls toward average. Your commitments need to pull harder.

The Real Problem

The decline of deviance isn’t about teen pregnancy or crime rates. Those going down is good.

The problem is losing the ability to maintain any position that differs from the optimized default. When algorithms determine what you see, when therapeutic frameworks pathologize discomfort, when institutional measurement captures all visible activity, staying different requires active resistance.

Most people won’t bother. The cost is too high. The path is too unclear. The pressure to conform is constant and invisible.

But some variance needs to be preserved. Not because being weird is inherently good, but because when the environment changes—and it will—non-standard strategies need to still exist.

A Final Thought

You probably won’t build your own encrypted server. You probably won’t get a commitment tattoo. You probably won’t structure your life around resistance to optimization pressure.

That’s fine. Most people don’t need to.

But notice what’s happening. Notice when friction gets removed and you start sliding. Notice when your doubts get reframed as conditions needing management. Notice when your goals become more measurable and less meaningful.

And if you decide you want to stay strange, you’ll need to build your own anchors. The environment won’t provide them anymore.

The garden is gone. The default path is smooth and well-lit and leads exactly where everyone else is going.

If you want to go somewhere else, you’ll need to make your own path. And you’ll need something to keep you on it when the pull toward normal gets strong.

That’s what commitment devices are for. That’s what the weird tattoos mean. That’s what the encrypted servers do.

They’re anchors in a frictionless world.

And you might need one.

America’s Modern Character: Paranoid Loser

“[Columbia professor Adam Tooze, writer of the definitive forensic analysis of the 2008 financial crisis in Crashed: How a Decade of Financial Crises Changed the World,] does not buy the line that America is roaring back at the head of a resurgent West, even if the autocracies have suffered a crushing reverse over recent months. ‘I see America as the huge weak link,’ he said.

He broadly subscribes to the Fukuyama thesis that the American body politic is by now so rotten within, so riddled with the cancer of identity politics that it is developing a paranoid loser’s view of the world. The storming of Congress was not so much an aberration under this schema, but rather the character of modern America.”

Ambrose Evans-Pritchard, “The world’s financial system is entering dangerous waters again, warns guru of the Lehman crisis.” The Telegraph. May 23, 2022.

Open question: Is the current populism and “paranoid style” of the American character an sign of decline or a trait that becomes more prevalent with populist resurgence?

The paranoid character of U.S. politics is not a new claim, see the Richard J. Hofstadter essay, “The Paranoid Style in American Politics.” The online version is Harper’s Magazine is currently behind a paywall. But, I’d imagine most city public libraries have a copy of it.

The paranoid style is a recurring feature of populist movements, right and left, evident from so-called militia/patriot movements to the “woke” left of our time. Nothing is really new about either. But, is there something new in this wave? Is it significantly different than movements that led to prohibition of alcohol and marijuana?

I’m inclined to see the current environment as a variation on a consistent pattern, like the Great Awakenings. Ultimately, these kinds of heated discussions are the strength of democracies, even when they lead to things like the U.S. Civil War. You get your say. If you feel strongly enough, you fight about it. But, in the end, a decision is made and you see how it goes. It’s not dictated by some clown at the top. It’s messy. But, it’s better than the alternative.

Is Now a Good Time to Trip on Psychedelics?

Vice.com asking the important questions. My initial reaction was, “Of course not.” And, “No,” appears to be the ultimate conclusion of the article. But, perhaps a more interesting question than it seems at first.

“It’s sometimes said that a proper trip takes three days: one to prep (especially if you follow more severe protocols around fasting beforehand), one for the trip itself, and one to come down and re-acclimatize to the rigours of reality, which are themselves these days all totally out of whack. Using the time alone to experiment with psychedelics and explore your own interiority seems like a handy idea during this bizarre period of consensual social lockdown…

…Hubbard’s insight was that cultivating comfortable environments would result in drastic, and ideally positive, shifts in the psychedelic experience itself.

The idea was codified in 1964’s The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead, co-authored by Leary, Ralph Metzner, and Richard Alpert. ‘The nature of the experience depends almost entirely on set and setting,’ they write, straight off the top. ‘Set denotes the preparation of the individual, including his personality structure and his mood at the time. Setting is physical—the weather, the room’s atmosphere; social—feelings of persons present towards one another; and cultural—prevailing views as to what is real.'”

-John Semley, “You’re Socially Isolating. Is Now a Good Time to Trip on Psychedelics?” Vice.com. March 26, 2020.

See also: Who the Fuck is SWIM?

The Power and Pitfalls of Adderall: Daring to Be Disinteresting

“Evolution is a nice, big idea. It connotes the glacial pace of an unmeditated act unfolding upon species, concepts, and ecosystems. It certainly doesn’t usually get branded as a feeling. But a couple months ago I felt this thing. Maybe a little like what a mommy feels when her fetus kicks the wall crossed with how the baby feels when it gets its pre-K diploma, and the best word I can come up with for it is evolution. Not the glacial kind, but the real-time, Matrix-flavored kind. I was too busy barreling through the wicked pipe of a 30-milligram Adderall to think about it much when it happened, though. Half an hour into my sunrise dose, I logged into Lynda.com, the extraordinarily put-together training site used by corporate operations to keep their employees up on hot software trends. As an avid Monday Night Football chyron fan, I had promised myself for years that I would learn After Effects as soon as I had the free time; the chemical wave pushed me through an especially potent laziness that has always kept me from becoming the motion graphics expert I knew I wanted to be.

There I sat, glued to my chair, watching the instructional videos on my laptop, guzzling Coke Zero, and practicing in the software on my external monitor. I optimized my posture over the course of the first few hours, ironing out repetitive stress pain as it came along, taking smoke breaks between every chapter: ‘Getting Started With After Effects,’ ‘Learning to Animate,’ ‘Precomposing and Nesting Compositions.’ As the sun dipped below the horizon, I found myself at chapter 19: ‘Rendering and Compression,’ and finally, at dusk, Chapter 21: ‘Conclusion.’ …I internalized After Effects. As the credits rolled, Neo flashed into my head. ‘I know After Effects,’ he said, opening his eyes and staring up at Morpheus through my corneas.”

Trent Wolbe, “How I hacked my brain with Adderall: a cautionary tale.” The Verge. July 26, 2012

Who the Fuck is SWIM?

“SWIM has done it all, from the most obscure pharmaceuticals to the hardest street drugs, at every dosage, in every combination. SWIM has shot black tar heroin in Thailand, drunk ayahuasca in Peru, binged on Quaaludes in Beverly Hills. SWIM has been to hell and back, cheated death, seen God. SWIM has survived hospital stays, nights in jail, leaps from treacherous heights. But like any legend worth the designation, SWIM is an enigma, impossible to know firsthand. Other users endlessly refer to SWIM’s experiments, but novices search in vain for posts actually written by SWIM. There are none to be found. This absence results in a recurring refrain from first-time posters: ‘By the way—who the fuck is SWIM?'”

—Shuja Haider. “Ambien Diaries.” Popula. July 22, 2018.

Entheogen & The Black Iron Prison

[On reintegrating into their physical body after a transcendental, mystical experience with psychedelics:]

“I was back in the prison of all the things that hold me back, but I could see the door was locked from the inside.”

—quoted in Ferriss, Tim. Tools of Titans. New York: Houghton Mufflin Harcourt, 2017.