Frame-Switching: The Hidden Pattern in Pointless Arguments

The One-Inch Frame Two friends argue heatedly about whether a hot dog is a sandwich. One insists it is—bread on both sides, filling in the middle. The other insists it isn't—ask any deli. After twenty minutes, neither has moved an inch. How to Disagree About Categories In March 2008, Paul Graham published "How to Disagree," … Continue reading Frame-Switching: The Hidden Pattern in Pointless Arguments

Standardized Thought

"From this [advertising] expert he learned that the key tool of the ad trade was to “standard[ize] thought by supplying the spectator with a ready-made visual image before he has time to conjure up an interpretation of his own.3 In that instant before the process of making sense was completed, a presupplied image and, subsequently, … Continue reading Standardized Thought