“The main idea of quantum Darwinism is that we almost never do any direct measurement on anything,” Zurek told The Foundational Questions Institute in 2008. “[The environment] is like a big advertising billboard, which floats multiple copies of the information about our universe all over the place.”
—Kristen Houser, “Mind-Bending ‘Quantum Darwinism’ Theory Passes Experimental Tests.” Futurism. July 24, 2019
Or, see the Wikipedia page on Quantum Darwinism.
