A Dead Cat Bomb on Google’s Dining Room Table

” A day after the dead cat was thrown on the table, [i.e., when Boris Johnson claimed he liked to make model buses out of old crates] twitter user @MrKennyCampbell realized that Johnson’s incoherent rambling about model buses was also a Google bomb. Previously, searches for “boris bus” on Google threw up that lie about how much the UK sent to the EU, and Johnson’s tacit agreement with it. Now the same search shows stories about Johnson’s passion for making model buses. References to the big red Brexit bus and its slogan have been pushed off the top Google hits, effectively consigning the story about Johnson to relative digital oblivion.

This is such a brilliant example of political search engine optimization that it’s hard to believe someone as buffoonish as Johnson would be capable of pulling it off intentionally. Nonetheless, whether it was fiendishly clever planning, or an unbelievably lucky improvisation, there’s no denying the episode stands as an object lesson in how to combine the dead cat strategy with a Google bomb to great effect.”

-Glyn Moody, “Boris Johnson, UK’s Answer To Trump, Offers A Masterclass In How To Use The Dead Cat Strategy Combined With A Google Bomb.” Techdirt.com. July 2nd, 2019.