Therefore, both the factory line and the movie theater are sites of discipline, and within each capital stamps our minds with the indelible mark of sameness. The relentless monotony of the latest sitcom, same as the old sitcom, is the monotony of the office (this identity realizes its apotheosis in video games, where after work players continue to “grind” their life away in what are ultimately glorified spreadsheets). To be entertained is to give consent. The superficiality of mass culture finds its reflection in the superficiality of social relations under the corporate gaze. “Honey, I’m home” is “welcome to Walmart.” This stultifying logic of uniformity, originating in the capitalist mode of production and ensuring its continuation, seeps into every facet of our lives. It hijacks the human drive towards mimesis, we become our own impostors. The alienated subject is reproduced, the NPC emerges.”
—Evan James. “Empty Realm.” Jacobite. October 2, 2018.