When Toast Was “The Tip of the Hipster Spear”

“For whatever reason, I felt compelled to go looking for the origins of the fancy toast trend. How does such a thing get started? What determines how far it goes? I wanted to know.”

—John Gravois “A Toast Story.” Pacific Standard. January 13, 2014.

I remember going to a bar once, and everyone was wearing clothes that were popular three decades prior. It’s startling to be so completely disconnected from the normal distribution mindset and suddenly noticing how much of our world is based on conformity to arbitrary norms.

This story about toast, for instance, got so popular it made it to an episode of This American Life, a show that could plausibly be described as “the base of the hipster spear”. Maybe toast can provide us with some insight into how these things gain traction and maybe help with seeing it ain’t all bad. Really, who’s against toast?

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