“VEDANTAM: I understand you got married about a year ago. And you applied some of your own research on regret when it came to choosing a wedding dress.
SUMMERVILLE: I did. So I actually wasn’t applying my own research. I applied to work by Sheena Iyengar on the phenomenon of choice overload as well as work by Barry Schwartz and colleagues about the idea of maximizing versus satisficing as strategies for decisions – maximizing being the idea that you want to pick the best of all possible alternatives and satisficing being the idea that you’re going to pick something that meets all of your standards but may or may not be the absolute best.
So when I was wedding dress shopping, I went to a couple of stores. I tried on five or 10 dresses at each one. And I found a dress that I absolutely loved and was in my price range. And I realized that what the research told me was I would never be happier than I was at that moment – that if I kept dress shopping, I was going to wind up feeling overwhelmed. You know, I could find a hundred different lace sheaths with a V-neck in ivory, and I would wind up feeling confused about what are the differences between these, and that the very act of trying to get the absolute best would mean that I could never really be sure if I’d done it. Whereas, if I adopted a satisficing strategy, I could be sure I’m in a dress that looks beautiful on me and is in my price range, and I should just buy it and be done. And so that’s how I chose my wedding dress.”
—Emma Maris, “Feminine And Unapologetic.” Lastwordonnothing.com September 25, 2017.
h/t Hidden Brain. What I find puzzling about Emma’s commentary is she, in her writing, is both criticizing the trivialization of gendered examples and at the same time does it herself. Crying while doing dishes and listening to the radio is only female in so far as women are more likely to be washing dishes in the first place.