"There was clear desire and reason to capitalize Black. Most notably, people who are Black have strong historical and cultural commonalities, even if they are from different parts of the world and even if they now live in different parts of the world. That includes the shared experience of discrimination due solely to the color … Continue reading Why We Will Lowercase white
Tag: writing
How to Write Great Microcopy
Be clear, concise, and usefulUse consistent wordingCreate a microcopy frameworkBe conversationalUse humors and idioms carefullyHighlight your brand's characterBe wary of word translations(Almost) always use active voiceUse the passive voice (sometimes)Provide contextAssume your user is smartKeep it scannableWrite short paragraphs an sentencesDon't overuse contractionsWhen to use sentence caseWhen to use title caseCapitalize proper names & termsWhen … Continue reading How to Write Great Microcopy
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