Tim Urban published 15 Wait But Why posts in 2014, reaching millions of readers with long-form explorations of AI, procrastination, and human psychology. Then he started a book. In 2017–2018 combined: one post. Seven years and 2,440 days later, he self-published What's Our Problem? No predatory publisher forced unrealistic timelines. No editorial bottleneck extended the … Continue reading The Book Trap: Why Exploratory Web-Native Creators Should Reconsider Writing Books