“For brands, following someone’s precise movements is key to understanding the “customer journey” — every step of the process from seeing an ad to buying a product. It’s the Holy Grail of advertising, one marketer said, the complete picture that connects all of our interests and online activity with our real-world actions.
Once they have the complete customer journey, companies know a lot about what we want, what we buy and what made us buy it. Other groups have begun to find ways to use it too. Political campaigns could analyze the interests and demographics of rally attendees and use that information to shape their messages to try to manipulate particular groups. Governments around the world could have a new tool to identify protestors.”-Stuart A. Thompson and Charlie Warzel, “Twelve Million Phones, One Dataset, Zero Privacy.” The New York Times. December 19, 2019.
What could possibly go wrong?
Open Question: Are smart phones primarily an information technology or a control technology?
“What the phone promises you psychologically is not content as such, but a space on the screen that is totally obedient to you. This translates into the illusion that the world, seen through the screen, will be equally obedient. I think any effort to try to understand smartphone addiction needs to grapple with the fact that it is much closer to a control technology than an information technology. Of course, it tells you useful things but what it offers you is navigation and control, the ability to make a fast-moving and confusing world obey you. One of the main contrasts in the book is between a view of the world that tries to represent it—the classically modern one of the seventeenth century for which the map would be a classic example—and a view of the world which brings it under control, which is a military ideal. Today, we often have no idea where we are going until we put a destination into our phone and follow the instructions. This navigation-based approach to the world originates from military technology and the need to bring the world under control.”–William Davies interview with Tobias Haberkorn, “Control Groups.” The Point Magazine. December 7, 2019.