"Just as we need certain things to suck in order for others to register as cool (Beavis and Butthead, 1994, MTV), so too must we experience resistance or difficulty in order to understand the nature and depth of our own desires......Frictionless exchange almost always involves an unseen toll. One of the most insidious features of … Continue reading Everywhere Connected, Yet Unable To Connect
Tag: smart phones
The Watchers Are Watching
"For brands, following someone’s precise movements is key to understanding the “customer journey” — every step of the process from seeing an ad to buying a product. It’s the Holy Grail of advertising, one marketer said, the complete picture that connects all of our interests and online activity with our real-world actions.Once they have the … Continue reading The Watchers Are Watching
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