Deflationary Individualism

“My considerations of inflation have been limited to discussions on index components, labor/wage dynamics, and menu pricing. I liked the exercise of placing preferences surrounding good, services, and activities on the inflation/deflation spectrum.

What are other examples of inflationary/deflationary preferences? And what happens if you place inflation/deflation towards the center of your personal aesthetics? And if you do, which way on the spectrum should you optimize towards?”

-Thomas Frank, “Creating Your Own Deflation.” FranklyThinking.net. July 15, 2021.

Open question: What things are we wasting time, money or energy on that would be better to either do less of or not at all?

This is an aesthetic I have developed over the years. It first started with books, when I realized that I could go to a second-hand book shop and the library to get certain items, where you only have to buy retail when it is something other people in your community truly do not want. Over the years, it turned into a trend, where I look for ways to not buy anything retail. I buy and use computers and cell phones that are decades old and bought second-hand for <20% of their price new. I buy last year’s model of running shoes and buy many clothes second-hand..

But, the true deflation is to go without. How many things are you buying that you don’t really need at all? What things are you paying attention to that you shouldn’t pay any attention to? Questions in this space are among the most useful in life.

The Plastic Industry’s Fight to Keep Polluting the World

“A Bag’s Life is just one small part of a massive, industry-led effort now underway to suppress meaningful efforts to reduce plastic waste while keeping the idea of recycling alive. The reality of plastics recycling? It’s pretty much already dead. In 2015, the U.S. recycled about 9 percent of its plastic waste, and since then the number has dropped even lower. The vast majority of the 8.3 billion metric tons of plastic ever produced — 79 percent — has ended up in landfills or scattered all around the world. And as for those plastic shopping bags the kids were hoping to contain: Less than 1 percent of the tens of billions of plastic bags used in the U.S. each year are recycled…

…A 2018 study found that 93 percent of bottled water samples contained microplastics. While all the big brands tested positive for microplastics, the worst was Nestlé Pure Life, which claims that its water ‘goes through a 12-step quality process, so you can trust every drop.’…

…One study found that half of recycled plastics in India contained a flame retardant associated with neurological, reproductive, and developmental harms.”

—Sharon Lerner, “The Plastic Industry’s Fight to Keep Polluting the World.” The Intercept. July 20, 2019.

You know, in case you need a little nightmare fuel.