The Case Against Google – The New York Times

“In other words, it’s very likely you love Google, or are at least fond of Google, or hardly think about Google, the same way you hardly think about water systems or traffic lights or any of the other things you rely on every day. Therefore you might have been surprised when headlines began appearing last year suggesting that Google and its fellow tech giants were threatening everything from our economy to democracy itself. Lawmakers have accused Google of creating an automated advertising system so vast and subtle that hardly anyone noticed when Russian saboteurs co-opted it in the last election. Critics say Facebook exploits our addictive impulses and silos us in ideological echo chambers. Amazon’s reach is blamed for spurring a retail meltdown; Apple’s economic impact is so profound it can cause market-wide gyrations. These controversies point to the growing anxiety that a small number of technology companies are now such powerful entities that they can destroy entire industries or social norms with just a few lines of computer code. Those four companies, plus Microsoft, make up America’s largest sources of aggregated news, advertising, online shopping, digital entertainment and the tools of business and communication.”

—Charles Duhigg, “The Case Against Google.” The New York Times. February 20, 2018.

This is the best description of the feudal internet I’ve seen. It then discusses real life implications.

“As the years passed, Shivaun and Adam got into the habit of visiting message boards where people obsessively discussed Google’s many peculiarities. They began to notice an interesting pattern among companies complaining about the search giant: Often, the aggrieved parties had, in some way, posed some kind of threat to Google’s business. And they seemed to have suffered dire consequences…

… “All of the money spent online is going to just a few companies now,” says Reback (who disdains the New Brandeis label). “They don’t need dynamite or Pinkertons to club their competitors anymore. They just need algorithms and data.”