How to Write Great Microcopy

June 30, 2020June 30, 2020 ~ cafebedouin

Be clear, concise, and usefulUse consistent wordingCreate a microcopy frameworkBe conversationalUse humors and idioms carefullyHighlight your brand's characterBe wary of word translations(Almost) always use active voiceUse the passive voice (sometimes)Provide contextAssume your user is smartKeep it scannableWrite short paragraphs an sentencesDon't overuse contractionsWhen to use sentence caseWhen to use title caseCapitalize proper names & termsWhen … Continue reading How to Write Great Microcopy

English Split Composition

June 27, 2020June 28, 2020 ~ cafebedouin ~ 1 Comment

"English is a language built mostly out of two others. Much of it was created out of the language of invaders who came to Britain around 450 ad from Anglia and Saxony (in what we'd now call northern Germany). About 600 years later the French invaded and brought their language with them, too; it was … Continue reading English Split Composition