Exactly what it says on the tin. The only one I’ve played in Faster Than Light (FTL), which I like and is very difficult to win.
A year ago, I deleted my Facebook account. It was a bit of a watershed moment for my digital life because it was the start of a process, where I took a hard look at my use of the “free” services offered by Facebook, Google, Microsoft, Amazon and Apple and tried to assess whether other alternatives, particularly paid ones, were better based on factoring in other considerations than cost.
Facebook was the obvious starting point. On the plus side, it helped me to keep in touch with my extended family, a few groups I liked to participate in use the platform, and the calendar of events integration into Google calendar made it very easy to plan and take advantage of all the events my city has to offer.
On the negative side, those benefits came with a cost to my well-being and to society at large. During the U.S. election, it gave me a window into the thought-processes of people in my extended social circle, and I found I started liking them a lot less. It was obvious to me that people were being manipulated, less obvious to me is that I was one of those people. Reading “The Data That Turned The World Upside Down,” I had a realization that Facebook was manipulating everyone’s thoughts and interactions that used it, and by continuing to use it, I was essentially saying it was alright. It wasn’t.
But, once your mind goes down that route, then you can’t stop. You have to look at everything. Google has more than double the advertising revenue of Facebook. Yet, I used Google for almost everything, such as email, photo storage, contacts, etc. And, the influence they have, such as the companies that surface when using search, maps, or their other products is profound, but the algorithm is even more opaque than Facebook’s. You really have no idea what kind of influence Google is having over your choices, and it is impossible to have any transparency about what is going on behind the scenes and the intent behind it. Again, using Google means you agree the convenience is worth being manipulated. For me, it wasn’t worth it.
I changed my search engine to DuckDuckGo. I switched off of Gmail to one email provider then another. I switched off Google Drive to NextCloud, a free software cloud storage solution. With Nextcloud, I was able to migrate documents, pictures, contacts and notes off of Google’s servers. Some services, such as managing RSS feeds, were also part of NextCloud, which Google chose to no longer support when they retired Google Reader.
And once you go this far, it’s a short step to look at things like Wallabag to replace Feedly. Or eliminating other social media applications that are affiliated with feudal Internet companies, such as Instagram, Whatsapp, Hangouts, etc.
Once there, I was able to take bigger steps, such as installing LineageOS onto my android phone and Linux on the desktop to replace Microsoft Windows. Or using free alternatives to apps, such as those in F-Droid over those in Google Play or LibreOffice instead of the Microsoft Office suite. These moves were organic extensions of the thought processes quitting Facebook began.
Still, some things have no ready replacements. If you don’t use Google Maps, what are the alternatives? Those that exist are objectively nowhere near as good.
Choosing to not use Amazon is possible, but it comes with significant inconvenience, trade-offs and costs. Is it better to go to Wal-Mart rather than order from Amazon? What about paying 20% more by shopping elsewhere? Consider that over half of U.S. households have a subscription to Amazon Prime. Shipping costs alone make shopping for some products online prohibitive.
For Amazon, I’ve stopped buying ebooks from them. There is a lot of reading material to choose from in this world. I try to stick to DRM free books, but failing that, I try to use services that are not Amazon and available via the library, such as OverDrive. While OverDrive is not as good from a reading experience perspective, it does have the advantage of not being part of the feudal Internet.
The only Apple product I have ever used is iTunes and iPod related devices. I find other programs integrating my music collection to be easier to use. So, my exposure to Apple is negligible.
Being against the feudal Internet is swimming against the stream of convenience. It means more cost, more aggravation, and more of your time troubleshooting problems that would “just work” if you let Google, Apple or Microsoft manage everything for you.
Looking back after a year, choosing the path less travelled by has indeed made all the difference. Not everyone can do it — due to financial, time, or other constraints — but it is worth doing, if you can.
“In other words, it’s very likely you love Google, or are at least fond of Google, or hardly think about Google, the same way you hardly think about water systems or traffic lights or any of the other things you rely on every day. Therefore you might have been surprised when headlines began appearing last year suggesting that Google and its fellow tech giants were threatening everything from our economy to democracy itself. Lawmakers have accused Google of creating an automated advertising system so vast and subtle that hardly anyone noticed when Russian saboteurs co-opted it in the last election. Critics say Facebook exploits our addictive impulses and silos us in ideological echo chambers. Amazon’s reach is blamed for spurring a retail meltdown; Apple’s economic impact is so profound it can cause market-wide gyrations. These controversies point to the growing anxiety that a small number of technology companies are now such powerful entities that they can destroy entire industries or social norms with just a few lines of computer code. Those four companies, plus Microsoft, make up America’s largest sources of aggregated news, advertising, online shopping, digital entertainment and the tools of business and communication.”
—Charles Duhigg, “The Case Against Google.” The New York Times. February 20, 2018.
This is the best description of the feudal internet I’ve seen. It then discusses real life implications.
“As the years passed, Shivaun and Adam got into the habit of visiting message boards where people obsessively discussed Google’s many peculiarities. They began to notice an interesting pattern among companies complaining about the search giant: Often, the aggrieved parties had, in some way, posed some kind of threat to Google’s business. And they seemed to have suffered dire consequences…
… “All of the money spent online is going to just a few companies now,” says Reback (who disdains the New Brandeis label). “They don’t need dynamite or Pinkertons to club their competitors anymore. They just need algorithms and data.”
Quitting social media is an ongoing theme of this blog with posts discussing various aspects:
- Arguing against particular social media services, e.g., Be Seeing You, Facebook.
- Describing new technologies major Internet companies employ for surveillance, e.g., Facebook & Facial Recognition.
- Describing how third parties use these platforms in the service of both advertising product and manipulating public opinion, e.g., Information Operations & Facebook.
There are some people who believe that the solution is a matter of individuals understanding the problem, transforming the design of social platforms, and changing the business incentives. In other words, the solution is either government regulation or a major company of the feudal internet — Apple, Google, Amazon, Facebook, and Microsoft — redefining the landscape to put user’s interests first.
I think a better solution is to redecentralize the Internet. But, these efforts will need support in their early stages, and they will take time to mature. In the meantime, the best solution is to avoid the feudal Internet as much as possible and seek out other, decentralized options that can serve your needs.
But, decentralized options come with costs. Users pay for the service themselves rather than advertisers paying the cost in exchange for targeted advertising based on information about users.
What options are there? Here are some suggestions to get you started.
- Email: Protonmail.com (easiest, but currently with no export options) Kolabnow.com, Posteo.de, and Lavabit.com. ($0-60 / year)
- Files: Owncloud / Nextcloud, easiest through third party providers. ($0-$60 / year)
- Photos: Keenai, Smugmug.com (~$60 / year)
- Bookmarking: Wallabag, easiest to use their hosting service (€12 / year)
- Publishing: WordPress.com (easiest to use thier hosting service, personal blog, $0, $35.88 / year)
So, people with minimum space requirements can substitute these alternatives for the feudal internet services for less than $100 / year. For $200 / year, most people can get enough space for their needs. Further, alternative services often have additional functionality “free” feudal services do not provide.
By making the choice to get away from feudal internet services, we are investing in an economic and software development environment that puts the user back in control because the user is the client, not the product. It may be that government intervention can fix some of the problems of social media and reign in the power of the feudal internet companies in the public interest. A company like Apple might do the right thing for the people using their services. But, the best option is for more people to seek out alternatives, which will give those options the opportunity to develop into viable competitors to the major Internet players.
“But at the same time, I’m not convinced that a civilization that is struggling to cure male-pattern baldness is ready to take on the Grim Reaper. If we’re going to worry about existential risk, I would rather we start by addressing the two existential risks that are indisputably real—nuclear war and global climate change—and working our way up from there…But real problems are messy. Tech culture prefers to solve harder, more abstract problems that haven’t been sullied by contact with reality. So they worry about how to give Mars an earth-like climate, rather than how to give Earth an earth-like climate. They debate how to make a morally benevolent God-like AI, rather than figuring out how to put ethical guard rails around the more pedestrian AI they are introducing into every area of people’s lives.”
—Ceglowski, Maciej. “Notes from an Emergency.” Idlewords.com. May 10, 2017.