"Find your home's Flood FactorPast floods, current risks, and future projections based on peer-reviewed research from the world’s leading flood modelers."-Flood Factor For more detail, read the ProPublica article.
How to Write Great Microcopy
Be clear, concise, and usefulUse consistent wordingCreate a microcopy frameworkBe conversationalUse humors and idioms carefullyHighlight your brand's characterBe wary of word translations(Almost) always use active voiceUse the passive voice (sometimes)Provide contextAssume your user is smartKeep it scannableWrite short paragraphs an sentencesDon't overuse contractionsWhen to use sentence caseWhen to use title caseCapitalize proper names & termsWhen … Continue reading How to Write Great Microcopy
