"For brands, following someone’s precise movements is key to understanding the “customer journey” — every step of the process from seeing an ad to buying a product. It’s the Holy Grail of advertising, one marketer said, the complete picture that connects all of our interests and online activity with our real-world actions.Once they have the … Continue reading The Watchers Are Watching
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Army Fit
I've argued before about the value of a periodic fitness test. These are the current United States Army standards, perfect and passing, for each exercise, courtesy of Outside Magazine. Deadlift Lift the heaviest weight you can three times. Max (100 points): 340 poundsPass (70 points): 180 pounds Power Throw Launch a ten-pound medicine ball over your head … Continue reading Army Fit
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