"You can only work for people you like......Some people are toxic avoid them. This is a subtext [to working for people you like]. There was in the sixties a man named Fritz Perls who was a gestalt therapist. gestalt therapy derives from art history, it proposes you must understand the ‘whole’ before you can understand … Continue reading Some People Are Toxic, Avoid Them
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How to Write Great Microcopy
Be clear, concise, and usefulUse consistent wordingCreate a microcopy frameworkBe conversationalUse humors and idioms carefullyHighlight your brand's characterBe wary of word translations(Almost) always use active voiceUse the passive voice (sometimes)Provide contextAssume your user is smartKeep it scannableWrite short paragraphs an sentencesDon't overuse contractionsWhen to use sentence caseWhen to use title caseCapitalize proper names & termsWhen … Continue reading How to Write Great Microcopy
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