"So, our outline for today:1. Renaissance Life was Worse than the Middle Ages (super-compressed version)2. Where did the myth come from in the first place? (a Renaissance story)3. Why is the myth of a golden Renaissance retold so much? (a post-Renaissance story)4. Conclusion: We Should Aim for Something Better than the Renaissance"—Ada Palmer, "Black Death, … Continue reading Black Death, COVID & Renewal
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How to Write Great Microcopy
Be clear, concise, and usefulUse consistent wordingCreate a microcopy frameworkBe conversationalUse humors and idioms carefullyHighlight your brand's characterBe wary of word translations(Almost) always use active voiceUse the passive voice (sometimes)Provide contextAssume your user is smartKeep it scannableWrite short paragraphs an sentencesDon't overuse contractionsWhen to use sentence caseWhen to use title caseCapitalize proper names & termsWhen … Continue reading How to Write Great Microcopy
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