Be clear, concise, and usefulUse consistent wordingCreate a microcopy frameworkBe conversationalUse humors and idioms carefullyHighlight your brand's characterBe wary of word translations(Almost) always use active voiceUse the passive voice (sometimes)Provide contextAssume your user is smartKeep it scannableWrite short paragraphs an sentencesDon't overuse contractionsWhen to use sentence caseWhen to use title caseCapitalize proper names & termsWhen … Continue reading How to Write Great Microcopy
Author: cafebedouin
Out in the Cow Field of Life
Out in the cow field of life, there's lot of poop to be found. Some is fresh. Some is wet. Some is old. Some is round. Even if you catalog them all, and describe every detail. The main thing is knowing, how not to step in one.
